Sherwin Williams

Creative direction for Sherwin Williams’ Shark Week Brand Integration

To celebrate the kickoff ofShark Week, I directed a custom spot for Discovery Channel and Sherwin Williams celebrating the glorious world of sharks and the colorful world of paint from (weird pairing, I know). The end result is a strange and goofy, award-winning spot that features yours truly doing my best (and worst) David Attenborough impression. And after working with Mr. Attenborough and the BBC on Prehistoric Planet, it feels like it’s all come full circle. Behold!

The creative went through a number of iterations as we honed in on the final look. It’s surprising the number of different ways you can ‘paint’ 3D sharks and have them swim through a submerged paint swatch. A huge thanks to the teams at Discovery, Sherwin Williams, and Roger for making this commercial a strange and goofy hit.