Dave Abel

Luke Cage

Harlem’s Hero is Back for More

Hi5 + Netflix

Season 2 Launch

AV Creative Director


Harlem’s Hero

After a breakthrough first season, Netflix’s Luke Cage was primed to conquer Harlem and living rooms. To help, Netflix tasked Hi5 and I to produce and direct their marketing shoot for Season 2. We’d be shooting a ton of creative across Print, Out of Home, Social, and AV that would be used in the lead up, launch, and post-launch marketing efforts for the second season. We flew out to New York, drank some iced coffee despite the cold, and spent three days at Hudson Studios with the cast.


I can’t share development because of all sorts of top secret NDAs and legal mumbo jumbo, but the shoot was a blast and the cast and crew were on point. This page is just a snippet of what we shot across the two and half day shoot. Despite the end of LC on Netflix, here’s hoping that the Hero for Hire finds his way back onto the streets of Harlem sometime soon.