Feels Like Home
Creative direction for Disney+’s 2023 “Life Story” Campaign
Working with my friends at Roger, we were given the opportunity to help Disney+ bring their 2023 “Life Story” brand campaign to life.
We developed an interconnected narrative spread across three distinct stories and decades of Disney fandom, each told from a different character’s perspective. The standalone stories highlighted a key property from within Disney’s family of brands, while the overarching narrative showed how the love for these stories can bring us together and create a world of entertainment that ‘Feels Like Home.’
Overview
The first story follows a young boy through his life and his love of Star Wars. From the first in-theater viewing of Return of the Jedi to his love of Grogu, the spot traverses his life and his constant love of all thing Star Wars.
Production saw us taking over a street in Glendale to put on our own premiere of the Phantom Menace, building three(!!) Lego Death Stars that we promptly destroyed, and even throwing ourselves a Star Wars themed birthday part. Nostalgia FTW.
The second story follows a young girl through her life and love of all things Disney; from plastic VHS cases to themed birthdays and weddings.
Our Phantom Menace premiere doubled as our wedding reception, while I geeked out and tried my best to get Belle’s Rose to make an appearance.
The final story introduces us to the daughter of our two main characters. We chart her own love of Disney across a more condensed timeline, with an eye towards some of the modern titles that make Disney the brand it is today.
Backyard swimming pools, Pasadena’s notorious Peacocks, and Christmas Morning lightsaber fights were all the rage for these days on set, although the highlight was certainly Lotso and his appearance on the front of her bike.
