Apple TV+

Creative direction for Apple TV+’s Film & Series marketing campaigns

For three years I worked as a Creative Director on the Apple TV+ Marketing Team, helping to launch the service in November 2019 and growing it into one of the premiere, global streaming services.

Overseeing the campaign design and series artwork for the global campaigns included Logo and Identity Development, Paid Media (Digital, Print, Outdoor), Experiential, On-Platform, Off-Channel, and creative extensions that lived inside and outside the Apple family of brands and services.

This page is a snapshot of some of my favorite work.

Foundation
Ensemble
Poster for the Apple series 'Foundation' featuring three main characters with a futuristic background and abstract graphics.
A promotional poster for the movie 'Foundation' showing a woman with curly hair and light-colored eyes, with geometric symbols and a black gemstone pendant around her neck, against a starry, cosmic background.
Poster of a woman with short hair, looking to the side, with geometric and mathematical symbols overlaid. The background shows a purple sky with stars and a landscape with train cars. The title 'FOUNDATION' is at the bottom in gold text.
A promotional poster for the series ''Foundation'' featuring a man with a beard and blue eyes, set against a starry background with a geometric design and the word ''FOUNDATION'' at the bottom.
A young woman with curly hair holding a glowing, holographic diamond-shaped object in her hands, with the word 'FOUNDATION' written in stylized letters across the right side of the image.
A large advertisement billboard for Apple TV+ Foundation shows a futuristic scene with a silhouette of a person in armor holding a rifle standing on a mountain, with a space backdrop and a floating crystal-like structure above. The billboard displays the Foundation title, the Apple TV+ logo, and a release date of 9/24/21. Two people walk past it in the foreground on a cracked sidewalk.
Large billboard on a building showing an advertisement for the Apple TV+ Foundation series, with an astronaut on a mountain peak and a rocket behind them, under a colorful sky. The billboard displays the date 9.24.21.
City street intersection with high-rise buildings, a gas station, and a digital billboard advertising 'Foundation' on Apple TV+ with a release date of 9.24.21. Long exposure shows moving vehicles with light trails, and street signs indicate Lincoln Tuna, New Jersey.
A MacBook Air displaying a web page with a large banner for 'FOUNDATION' on Apple TV+ and a smaller section below showing the 'Polygon' website.
Mobile phone screen displaying an ESPN webpage promoting the series 'Foundation' available exclusively on Apple TV+ with a poster featuring three characters from the show.
Poster for the show 'Ted Lasso' featuring Jason Sudeikis holding a British flag-themed tea cup and saucer, with text indicating he is out of his league.
A man with a mustache wearing a blue sports jacket with a sports whistle around his neck, giving a thumbs-up, and holding a soccer ball, standing in front of a blue background with the text 'Apple TV Plus, Jason Sudeikis, Ted Lasso, Losing Record. Winning Attitude.'
Billboard advertising the TV show "Ted Lasso" featuring actor Jason Sudeikis in character, promoting the show airing exclusively on Apple TV+ starting August 14.
Two large digital billboards on the facade of the Hotel Pennsylvania building display an advertisement for the TV show "Ted Lasso" starring Jason Sudeikis. The left billboard features Jason Sudeikis holding a plate and spoon, with a blue background. The right billboard has Jason Sudeikis holding a soccer ball, also against a blue background. The building has a classic architectural style with large columns and American flags hanging in front.
Promotional banner for the TV series 'Ted Lasso' featuring six characters standing in a row against a blue background. The characters include three men and three women, some holding soccer balls, dressed in casual and sportswear. The text mentions streaming exclusively on Apple TV+ starting August 14.
Group of six diverse people, four men and two women, wearing soccer uniforms blue with red and yellow accents, with a logo and text, standing against a blue background. Some are holding soccer balls, and the others are making poses.
A series of promotional posters on a blue wall advertising the Netflix series "Ted Lasso" featuring various characters in soccer uniforms and casual clothing, with ESPN and Apple TV+ logos, and a logo for "Golden Trailer Awards" in the bottom right corner.
The screen of a MacBook Air displaying an Apple TV+ show featuring a man with a mustache wearing a sports jacket holding a soccer ball, with the text "Ted Lasso" and "Out of his league."
Man with brown hair, mustache, and sunglasses, wearing a blue sports jacket with red stripes, standing against a blue background with repeated text in various languages including English and Asian characters that reads TED LASSO.
A person in a suit and hat standing in a field at sunset, with a sky displaying stars and a bright moon, and the word 'INVASION' overlaid.
A young man in a suit standing on a rural road with a rocky landscape, under a sky with a bright moon and stars, with the word 'INVASION' vertically written across the sky.
A woman standing on a rooftop overlooking a city at night, with Mount Fuji illuminated in the background and a starry sky above. The word 'INVISIBLE' is vertically aligned in the center of the image.
A woman standing on an empty road surrounded by trees, with a two-tone sky of blue and green, and the word 'INVASION' written vertically across the sky.
A person standing in a desert at sunset or sunrise, with a large moon and starry sky above. The word 'INVISATION' is vertically aligned over the sky.
A dystopian scene with a giant creature in the sky, lightning strikes, and two young girls and an adult running on a road.
A group of people looking up with expressions of fear and shock, surrounded by an otherworldly, illuminated environment with tall structures, with the title 'Invasion' at the bottom.
A person in military gear walking through a surreal, alien landscape with a large spaceship in the background and the word 'INVASION' overlaid.
A woman with dark curly hair looks alert in front of a city skyline with skyscrapers and a futuristic aircraft flying overhead during a cloudy sunset, with the word 'INVASION' overlaid.
A woman's face illuminated by colorful lights against a black background.
Close-up portrait of a man with a serious expression, dark background, and colorful lighting highlighting his face.
A close-up portrait of a young woman with multi-colored hair illuminated by vibrant neon lights against a black background.
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